Go-to-Market Analysis
The analysis shows you how to bring your product, service or business model to market in a structured way – from the right target group, competition and positioning to a concrete 90-day plan.
You answer questions about your offer, target market, competition and goals. The result is a researched evaluation tailored to your project.
- Researched competitors
- Clear positioning
- Concrete 90-day plan
€119 one-time · no subscription · report as PDF by email
How it works
How your Go-to-Market Analysis works
Fill in your answers
Answer the questions about your offer, target market, competition, price, positioning, budget and goals.
Review your answers
Check your answers at the end in the summary and correct them if needed.
Buy the analysis
The Go-to-Market Analysis costs €119 one-time. No subscription.
Receive your report
Once payment is confirmed, the analysis starts. You receive the finished report as a PDF by email.
Your details
Start Go-to-Market Analysis
Click a question to answer it. You can change any answer at any time and review everything together at the end.
Fields marked with * are required.
Your offer
Target market & customer
Price & competition
Brand & positioning
Market entry
Goals & completion
Go-to-Market Analysis – €119 one-time
No subscription. Report as PDF by email.
No generic template – the analysis is based on your answers, is complemented by individual research and states openly where data is missing or uncertain.
How you receive your report
- Once it is finished, your report is delivered to you by email.
- Your secure access link takes you back to your result page at any time.
- There you can preview the report and download it as a PDF.
Sample analysis
See what your analysis looks like
View a complete sample analysis – including management summary, competitor analysis, positioning, budget planning, 90-day plan, risks, metrics, sources and PDF report.
Fictional demo case: online nutrition counseling for women over 50 – Germany.
Who it is for
Who is the Go-to-Market Analysis for?
Whenever you want to bring an offer to market and want to know the most sensible way to go about it.
New business ideas
You want to clarify before launch how your idea can best reach the market.
New products or services
You are launching a new offer and looking for the right path to your first customers.
Existing businesses with a new offer
You are expanding your business and want to introduce the new offer in a targeted way.
Entering a new target market
You want to start in a new country, region or customer segment.
Unclear positioning or go-to-market strategy
You are unsure how to stand out, which channels fit or where to start.
Existing offer that isn't selling
Your product or service is already on the market, but customers aren't coming – and you want to find out why and what you should change.
Contents
What the analysis includes
Every section builds on your answers and is complemented by research and strategic assessment.
Summary
Starting point, strongest opportunity, biggest risk, positioning recommendation and the next three steps at a glance.
Analysis of your offer and starting point
Your offer, the problem it solves, your stage of development and what it means for your market entry – including any unclear points.
Prioritised starting segment and customer profile
One clearly prioritised main segment with reasoning – described by role, without invented personas.
Needs, buying triggers, objections and barriers
What drives your customers, what triggers a purchase and which objections you need to address.
Research into all competitors you name
Every provider you name is checked individually – preferably via their website, product and pricing pages. Providers that are not direct competitors are classified rather than dropped. Where needed, direct competitors from the same product category are added.
Positioning statement, value proposition and core message
Aligned with the brand impact you want – with three phrasings you can use directly for your target group.
Prioritised go-to-market channels
For each channel: goal, reasoning, prerequisite, first action and metric. Channels you exclude are respected.
Budget allocation for six months
Your budget in justified items – the total including reserve matches your budget exactly. With a budget of 0: a small-budget strategy with market testing.
90-day action plan in three phases
Validate and prepare, test market entry, evaluate and focus – matched to your stage of development.
Decision points before scaling
What needs to be in place before you invest more time and money.
Goals, early indicators, milestones and warning signals
For each of your goals – with a roadmap for six to twelve months.
At least five concrete risks
Derived from your answers and the research.
Key assumptions and data gaps
Openly stated where something is not reliably supported – instead of glossing over uncertainty.
At least three “don’t do” recommendations
Concrete mistakes to avoid when launching.
Answer to your individual question
A direct answer to your most important question – if you provide one.
List of sources
External figures and market data are backed with source and access date.
Additional review pass
Before delivery, the report is automatically checked against your inputs.
Competitive and price positioning
Comparison of offer, price or price status, positioning and differentiation – with an assessment of your price and visible market gaps.
Comparison
Future Analysis Pro or Go-to-Market Analysis?
The Future Analysis shows you whether your idea has a future. The Go-to-Market Analysis shows you how to bring it to market successfully – step by step, with your numbers.
Personally prepared
Would you like an individually reviewed analysis?
Alongside the automated Go-to-Market Analysis, we also offer personally prepared and individually reviewed analyses for more complex questions and special requirements.
View personal analysesThe analysis is an AI-supported strategic assessment and does not replace legal, tax or financial advice.